About Us

Why our Clients love to work with us.

Sarawagi Group is one of the leading manufacturers, importers & distributors for premium multinational food and beverage brands in Nepal, specializing in Bakery, HORECA (Hotels, Restaurants and Catering), Confectionery and Dairy related products. Sarawagi Group is the brain-child of Mr. Ajay Sarawagi and Mr. Vijay Sarawagi and was incepted in Nepal, during the mid 20th century. It was incorporated as a general trader in Agro Commodity & Cloth Merchants. In 1965, our former Chairman Mr. Chiranjiwi Sarawagi ventured into a new journey with the soap industry simultaneously supporting the expansion of the trading business.

In 1992, Executive Director Ajay Sarawagi joined the business with a new perspective of exploring Industrial Trading. He envisioned the need for a portfolio of products in the food and beverage industry when he stumbled across plastic crates, by Supreme, in an exhibition. There has been no looking back ever since.

With more than 2 decade track record in the import and distribution business as well as  an in-depth understanding of the complex import structure, Sarawagi Group has been recognized as a one-stop provider of all food and beverage ingredients in Nepal. With an extensive reach to markets all over Nepal, it has redefined distribution with it’s widespread network. Driven by operational efficiency and strong growth, the group has met an enormous leap of success. It is only because of their passion to support the development of the food and beverage industry that has resulted in this brand.

Sarawagi Group comprises 4 distinct companies:

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Mission, Vision & Values

Growth comes through innovation. If you are looking for a partner to enhance your existing bakery, food ingredient line or drive brand excitement and sales with new products, turn to Sarawagi group.

Our Vision

We aim to push ourselves to be the most reliable and competitive supplier of food and beverage ingredients in Nepal with the customer being the central force driving us. With convenience for customers in mind, we aim to help them do what they do best.

Our Mission

Sarawagi Group is a repository of food ingredients. We source our ingredients from globally renowned  suppliers, thereby supporting the advancement of the food and beverage industry in Nepal. Our  goal is to continuously improve the effectiveness of the quality management system, so as to enhance customer satisfaction all the time. We provide the highest level of service, the broadest selection of products at the most competitive prices.

Our Values

Our values reflect who we are and what we stand for:

  • Customer-centricity: A commitment towards our customers in order to deliver our best to fulfill their demands.
  • Quality: We seek to excel in everything we do, which reflects in our products and services.
  • People: Our people are highly committed and dedicated to the cause of the business and customer service.
  • Frugality: Dealing with multiple constraints has helped us optimize the use of our resources to deliver the best with minimum.

Our Goals

  • To exceed the expectation of our clients and form long-term partnerships with them.
  • To set the gold standard in distribution and development through continuous improvement and investment in quality infrastructure, offering ready logistics and distribution solutions.
  • To provide technology-enabled solutions to clients.
  • To deliver exceptional value and services.
  • To be innovative and to think long term in strategy and planning for our future brands.

Why choose us?

"Our key strengths are based on the core benefits we provide to our clients."

  • Most competitive pricing
  • Multi-channel distribution network across major cities to ensure minimum delivery costs
  • Proven track record of building brands
  • Category captain expertise

Timeline/History

2019

Introduced salesforce in Bhairahwa and Pokhara to expand reach.

2018

Institutionalised Branch Office in Butwal to cater to Western parts. Strategic tie-up with Veeba for Condiments & Sauce segment.

2016

Technology Led solutions for Salesforce.

2015

Collaborated with Cargill - Fat Division for Bakery Fats, Shortenings and Margarines.

2013

Established Bakers’ Creation - one stop shop for all Baking and Cooking accessories.

2008

Importers for Puratos for Bread and Bakery Mixes.

2002

Expanded warehouse in Birgunj with Quality and FEFO approach.

1999

Institutionalised Branch Office in Biratnagar to cater to Eastern parts.

1998

Pioneers in introducing Yeast for bread-making solutions by Algist Bruggeman and micronutrient solutions by Hexagon Nutrition.

1998

Commenced manufacturing of auxiliary chemicals under in-house brand TAPP.

1997

Introduced Domino Printech machinery in Nepal across Food and Chemical Industries.

1996

Collaborated with Davars - Tropilite to market Ice-cream stabiliser and with FNN Foods for their condensed milk.

1995

Inaugurated Marketing Office in Kathmandu. Augmented taste pallets with Morde and International Flavours and Fragrances..

1994

Authorised Importer for Supreme Plastic Industries and Sime Darby Oil Malaysia.